Why Fashion Brand 'Cuyana' Wants You to Buy Less

May 31, 2018
Updated 8mo ago
It would seem counterintuitive that a business would want you to buy less of its products. But that's the message at the heart of fashion brand Cuyana. The San Francisco- based company opened its first flagship store in New York, Tuesday. Co-founders Karla Gallardo and Shilpa Shah stopped by to tell us all about it.