Ron Carson, CEO and Founder of Carson Wealth, sits down with Cheddar's Hena Doba to share why he prioritizes giving back to his community and the world and to share the work being done by his charitable 'Dreamweaver Foundation.'

Closing Bell

Why Giving Back is So Important to Carson Wealth's CEO

Welcome back to cheddar news is closing bell. Everyone this segment is brought to you by Carson wealth, Your trusted financial advisor at Carson wealth will help you find your freedom by meeting you where you are and aligning your financial picture with your life's vision. While Carson wealth is the presenting sponsor of this segment, the opinions and statements expressed in the following, our Cheddars, Cheddars Manitoba recently flew out to Arizona to get an inside look at Carson will founder and Ceo Ron Carson's formula for success. That took him from dorm room entrepreneur to billionaire. So today we'll cover one critical aspect of that formula How to maximize your success through giving back, take a look. I want to talk about something you and your wife are so passionate about and that's giving back in charity work. How does that tie into the blue printing process run and why is it so important? Not just for professional success but for personal success. You know, it's a good question. I think it's, I think it's different for different people. I want to, I want to set a little bit the journey and giving that jenny and I had, we both grew up without Much and I remember when I first got started in this business I was in, when I first started, I, everything was over the road. I put 56,000 miles on my car the first year Just trying to make ends meet and I remember meeting with some clients in southern Nebraska and it was December, we're having a cup of coffee sitting at the table and he said, Hey, we want to give $10,000 to our church, where would you recommend we give it? And I remember thinking, are you crazy? Do you know how long it takes To make $10,000 or accumulated? It just like there was something in me, they just could not understand that. So I filed that thought away. I mean, I was in survival mode really, when I first started out and then years later I met a gentleman by the name of Billy Payne. Billy Payne was a former chairman of Augusta. National oversaw a lot of transformation, went on the golf club, but I got to play golf with him a few times. Um and I, and I got to really just curious about, you know, how did you become chairman of Augusta? And tell me a little bit about your life? He said the strangest thing, my wife and I Martha um did this fundraiser for our church and he goes, I just couldn't believe how it made me feel how great it made us feel. And so, having had that early on experience in Southern Nebraska and then hearing his story, Jeannie and I started to give a little bit of money here and there and we were pretty tight to begin with because we didn't know, I remember I was still running from this fear of scarcity of, of not having anything. And, but the more we gave, the more showed up, The amazing feeling that we had. So you and your wife founded the Dreamweaver Foundation back in 2012. Tell me about it. Dreamweaver was really a brainstorm that her and I had one snowy winter day in Omaha Nebraska. We loved kids and kids issues. But there were lots of organizations that supported Children, but not the elderly and the elderly. There's a forgotten generation. They're very proud. And so we started Dreamweaver and we've, um, we do final wish for the terminally ill, impoverished elderly people that have absolutely nothing. We first would go to someone who would nominate, someone would go to them and they're like, oh, I know someone that needs it more more than I do. And we have done 417 dreams so far. And these range anywhere from seeing a brother that he, that someone hasn't seen in 20 years up in Alaska Island where we have to send a nurse along or as simple as doing a family photo right before they die because they can't afford it. One of my favorite dreams is uniting for the first time a grandfather and his grandchild right before christmas, he wasn't gonna be able to see him. She wasn't gonna be able to travel and then literally died the next morning, he rallied for this. You're their heartbreaking. But we help people go out on a high note and then Covid hit it really threw us because as you all know, Covid was raging out through nursing homes and they're the most vulnerable and then we came out with through uh necessity sometimes as the mother of invention and crisis. And so we started a program called Um grande pads were able to connect them with the outside world and today we've delivered 650 of these devices to people elderly that otherwise have had no contact to the outside world. And I can tell you personally for me, living the world, the work life harmony. We talked about the more I give, the better we feel. I feel like I received more personally than anything we give and an impact is what we want to be all about. And I was talking to you right before we want about charity water scott Harrison when we're looking for partners to expand our impact and you think about, okay, we're gonna die. We understand that going on a high note. But then there are people around the world, we think about local impact, national impact, global impact. So we're very active in Omaha as a company and personally were active in our country. But then you get outside the country and Scott's doing thing where he's delivering fresh water. We have nearly 800 million people who do not have access to clean fresh water in the world. It's just wrong. I mean in the world today it doesn't cost much to provide that people are traveling and I implore people go on charity water's website, watch a 20 minute video. Um, they, they will travel sometimes four hours one way, can't go to school to get feces infected water that's gonna kill them cause deformities. And I'm also a farmer, so I figure I've been able to bridge the food and water thing. Um, and and we're just getting started. I'm on, I want to really have a major impact on, on giving back to humanity. We've talked about blue printing and how raising our personal baseline makes us so much better. Why do you find it so important to raise the baseline of other people on? Because it raises your baseline? I love to say, you haven't lived until you do something nice for someone who never expected it and who can never repay you. There's no agenda. You know, a lot of times they have no idea who you, who you even are, but you know, the impact that you're making and for those that was like me when I was, you know, this young kid that couldn't imagine try a little and see what kind of traction you get. So in fact, you're not giving anything away because the universe has a way of taking care of you. What does legacy mean to you and what do you want to leave behind Ron? So, my personal mission statement is to leave this world a better place than I found it by helping my family, friends, internal and external stakeholders find more meaning and purpose in their life. And that can come in lots of forms, that's why blue printing was, was invented. Um you know, how do I, how do I coach them, mentor them, inspire them? You know, to live a more fulfilled life, Not just accepting. You know, I really believe that most of society by no fault of their own is on this unconscious journey to arrive at death safely. And let's let's let's get aggressive, let's not like let life live us, Let's live life proactively. And so my legacy, I want to be around having helped thousands and hopefully millions of people elevates their baseline, but also feel great about the life they're living because they got to have a real active part in designing. Have you found that giving back brings people together? It does. Can you talk to me about? Yeah, this is the other beautiful thing about um one of my favorite things I've ever done is go to Burning Man and Burning Man. If you're not familiar, it's the largest music and art festival in the world. And I met um some incredible people there that also have big open Hearts that want to help our partners. I'm on the board of Global Coalition and we jenny and I are part of a coral project um in the Dominican never would have happened without Burning Man. And there's burners without borders there and that's where I met them. And so you do attract a certain kind of people in that giving back realm and just get started. Just even if you think it's insignificant, it's tiny, it's not going to have an impact. I believe in the butterfly effect. I mean, you have no idea what one little thing. Matter of fact I'm in the profession I'm in because some lady wrote an article in Money magazine and I happened to meet this person halfway around the world at a cocktail event and I talked about the butterfly effect, you know, being being well and good and more powerful than ever. Okay, well, if you want more clarity about how to align your time, energy and money to live the most impactful life possible, download your copy of Ron's blue printing guide now at Carson well dot com slash blue printing