Why Honesty Is Important In Leading Start-Ups

When someone starts a company they often paint everything as sunshine and rainbows. General Assembly Founder Matt Brimer says it's time founders be more upfront and honest.

Grimer is also the founder of Gesundheit, a digital company focused on content that delivers positive messages. Brimer says that "when so much of the world is a battle of hearts and minds these days," there needs to be more positive content.