It was a miserable year for Hollywood at the box office, but Broadway ticket sales have never been higher. Tony-winning producer Ken Davenport joins Cheddar to discuss his innovative marketing tactics that have led to consistently high profits. His latest move is introducing Broadway's first ever best-price guarantee.
Davenport reveals why he decided to deploy the tactic on his new production, a revival of the musical "Once on This Island." He speaks to why it's taken the theater world so long to implement the strategy. Davenport is known for thinking outside the box; he once offered free tickets to virgins for a show called "The First Time."
Davenport says it's a particularly good time to invest in Broadway. He points to Hollywood taking cues from the world of musicals on both the big and small screens. The producer says the success of "La La Land" and "Crazy Ex-Girlfriend" prove theater is "cool again."
Food inflation affects eating and shopping. Students still get bulk deals, but are people trading down? Debate on price gouging and retailer control persists.
Consumer spending on live experiences is up 65% since 2020 and the perfect example of one of those experiences is at this Bravo inspired pop-up. Watch!
Tony Award winning producer, Thomas Laub, stops by the NYSE to discuss the business of Broadway. Plus, what he's recommending you go see this season. Watch!
Bacardi's Director of Lifestyle & Culture, Colin Asare-Appiah makes us a hugo spritz, chats summer drink trends and if AI will ever replace bartenders.
