Robin Yates, co-founder and Vice President of Canadian luxury outerwear company Nobis, discusses what sets the brand apart from heavyweights in the category like Canada Goose and Montcler. Yates credits the rise in popularity of these brands to the changing climate, where winters are no longer just cold and summer and spring are also subject to fluctuations in temperature. Yates notes that it is this factor that separates Nobis from some of these other brands. The company makes coats that cover various temperature ranges, so there are more options depending on the climate you're in. Yates discusses the deliberate choice in price-point for Nobis, placing the cost of its coats just over the price of Canada Goose, and considerably lower than the cost of Montclair.