Happy Place is the next exhibit in a long line of selfie-friendly pop-ups that cater to social media crowds. Founder Jared Paul caught up with Alyssa Julya Smith in Los Angeles at the Happy Place pop-up. Paul, who has put on many live shows, including the "Dancing With the Stars" live tour, explains that this form of entertainment is on the rise because of its appeal to the whole family.
Paul also explains that the marketing strategy behind the pop-up is through word-of-mouth and social media, with many celebrities and social influencers visiting the museum and posting "instagrammable" photos.
Happy Place is located in the Arts District of downtown Los Angeles. It opens Monday, November 20th, 2017 and runs through Sunday, January 7th, 2018.