Fast casual is the fastest-growing sector in the restaurant industry. In such a busy space, how does a new company stand out from the crowd?

Paul Damico, CEO of Naf Naf Middle Eastern Grill, says that it's all about having a solid product. "We are going to do Middle Eastern food better than anyone else."

Damico is a veteran of the fast casual industry. Prior to Naf Naf Grill, Damico served as President of FOCUS Brands overseeing more than 5,000 restaurants. Damico says he is excited to take the lessons he learned leading companies like Auntie Anne's and Cinnabon. The company plans to start franchising by the second quarter.