Why Radio Is 'Sexy' for Advertisers

Audio taking center stage this year at New York's Advertising Week. Scott Parker, VP of marketing at TuneIn, joins Cheddar to discuss how advertisers are creating unique ways to reach consumer ears. He also explains that the rise of popularity in connected devices such as the Amazon Echo and Google Home are contributing to big bucks being spent on audio. Plus, how TuneIn attracts ad dollars on its audio streaming platform.
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