Why Shadowhunters Star Isaiah Mustafa Smells Like Success

Tide made waves with its flurry of Super Bowl commercials. One of those featured the beloved Old Spice Guy, Isaiah Mustafa, who stars in the Freeform series, 'Shadowhunters.' He stops by to tell us about the upcoming season of the show, and what "the man your man could smell like" actually smells like." Shadowhunters premieres March 20th, and Mustafah says there's "a darker, more ominous feel," to season three. He adds that the show appeals to all ages, and features relationships that everyone can relate to. Then Baker Machado takes the opportunity to smell the former deodorant spokesman. "What you're actually smelling," Mustafa tells us, "is a little bit of Old Spice and Tide and Downy...you're smelling my clothes."

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