For the better half of the last century, multi-cam sitcoms across television relied on the laugh track to make TV shows better. Thanks to the laff box by Charley Douglass, favorite shows from Friends to Seinfeld would use canned laughter to sweeten the comedy. But over the last 10 years, the laugh track has disappeared almost entirely.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
