Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic. 

Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.&nbsp;

Wake Up With Cheddar

Why Some Mothers Are Becoming Full-Time Content Creators

All right guys, this Mother's Day, we're taking a look at the economy that has boomed over the last few years. And that's the mom influencer or the influencer. More moms are now leaving their jobs to become full time con uh content creators. But as our mash Ashley Madi tells us, there's a lot of gumption behind those glassy institutes. Take a look at this on how the mom influencer is not a new thing. But experts say moms leaving the workforce to become full time content creators is a trend that has gained momentum over the past few years, post pandemic. That's been a real cultural reset. People crave more flexibility and I think the lines between work and personal life have become more blurred. So I've definitely seen more and more moms turn towards content creation. O G mom influencer left her job in fashion and started the blog stroller in the city back in 2010. She says she's seen more mom content saturating the market with the boom of platforms like Tik Tok. She says there's grit behind the glitz and glamour, you're basically incorporating motherhood into a job. So it's kind of like you're doing double the work, right? Because you're sharing it also, I'm pitching myself, putting myself out there and it's not only just like creating content, right? I'm also going to events. I'm also, you know, curating events as well, man. This wildly successful blog stroller in the city makes up to six figures a year. But experts say if you're looking to get into the mom influencer space, you may want to give it a second thought before you quit your day job. Before you take that leap, it takes months and months of planning to make sure you have a sustainable life. Make sure that you know where your revenue is coming in from. There's multiple ways to earn money becoming a mom influencer. You could do partnerships with the brand where they pay you directly. But then there's also like affiliate links, which I know some women who make seven figures just on affiliate links. Man says most importantly, if you share what your passions are and stay consistent, an audience will come to you, Ashley Madi Chatter news.