NBA regular season tips off on Tuesday. Golden State Warriors Head Coach Steve Kerr says Steph Curry is "at his absolute peak right now." Curry is one of the biggest names on Under Armour's roster. As Under Armour and Adidas have made gains in the sneaker category through these types of sponsorship deals, Nike is suffering. "Fueled by Culture" founder Marcus Damas says the company needs to find new ways to work with athletes.