NBC Exec on Why the Ad Community Has to Change Its Strategy
NBC is hitting the ground running in 2018. The company is broadcasting the Golden Globes, the Super Bowl, and the Pyeongchang’s 2018 Winter Olympics. And to shake things up, the media giant is focusing on marrying digital and linear content strategies. The action plan’s goal is to give viewers whatever they need, whether they’re at home, work, or on the go.
Linda Yaccarino, NBC Universal’s Chairwoman of Advertising Sales & Client Partnerships, says that next year, advertisers are concerned with content and dominance on all platforms.
“It’s more of a multi-screen opportunity, [as opposed to] one versus the other,” she said.
The executive told Cheddar that the hardest part of marketing to the modern consumer is not falling back on legacies of process and commitment. Consumers have drastically changed the way they absorb content and make purchasing decisions. Yaccarino, who manages $10 billion in ad sales, says marketers need to change up their strategies.
“Buying, planning, and executing media happens today pretty much the same way it’s always happened,” she says. “We have to really challenge the industry processes to reflect consumer behavior.”
For full interview [click here.] ( https://cheddar.com/videos/nbcuniversals-linda-yaccarino-expect-1-billion-in-revenue-for-2018-olympics)
Archegos's Bill Hwang turned $10 billion into $160 billion into nothing. Plus: Intuit's layoffs, Elon's travails, Boeing's bad week, Jerome Powell, and mor
Language learning apps surged in 2024, with Babbel offering interactive lessons, vocabulary practice, and grammar exercises for effective language acquisition.
The Mind-Money Connection explores how managing finances can boost happiness and uncover the real impact personal finances have on mental health and well-being.
WASHINGTON (AP) — Tax preparation and financial software company Intuit announced an AI-focused reorganization plan Wednesday that includes laying off abou
Target will no longer accept personal checks from shoppers as of July 15 in a sign of how a once ubiquitous payment method is going the way of the dodo.
