Shares of Lululemon are down more than 11 percent this year. Now, the retail company is working to drive web traffic, innovate its product offering, and increase its brick and mortar footprint to rebound from losses. Lindsey Bell, Investment Strategist at CFRA, says despite its losses, Lululemon remains one of the top brands in the crowded athleisure market. She feels that investors should be optimistic about its future. Lululemon reports its quarterly earnings after the closing bell Thursday.