The rehab industry is getting a digital intervention. Kyle Rice is the co-founder of rehab.com and joins Cheddar to discuss his company's transparent overhaul to the treatment process. The site describes itself as the Expedia of the addiction treatment industry with its 16,000-location online database. Rice explains why rehabilitation centers are so unregulated and how that makes the road to recovery even more difficult for the millions of Americans in treatment. He reveals rehab.com's business plan, adding how a sponsored hotline helps the company generate revenue. Then, the co-founder puts the current state of the addiction treatment industry in the context of the opioid addiction epidemic sweeping through the United States. Finally, we discuss Google's recent decision to pull thousands of misleading AdWords for treatment centers around the country. Rice reveals how faulty marketing promises and corporate interests make recovering from addiction even harder than it already is. He explains why his company will decrease relapses and improve overall treatment quality.

Share:
More In Business
Housing Market Reports Are Here: April Insights and Economic Impact
April's release of the monthly Housing Starts and Building Permits reports by the Census Bureau provides crucial insights into the construction activity in the housing market. These reports are an economic indicator, shedding light on the current state of the housing market and its broader economic impact.
Why The GOP Wants To Stop The Cellular Agricultural Revolution
Author of 'Clean Meat,' Paul Shapiro joins Cheddar to discuss how the cellular agricultural revolution helps lower rates of foodborne illness and greatly improves environmental sustainability. Plus, how his company The Better Meat Co. is bringing healthier food options to the table.
Load More