Senior editor of FHM Magazine Nick Dimengo breaks down the Super Bowl matchup. He also explains the "Brady Effect" and whether or not "Patriots Fatigue" is a real thing. Dimengo says ratings have been down slightly throughout the playoffs, but not to any substantial degree. He thinks Super Bowl ratings will hold steady, but would have seen a dip if the Jaguars beat the Patriots. Dimengo explains both the Eagles and Patriots have huge fan bases that will be tuning in for the big game. And love him or hate him, Tom Brady always draws big ratings. Dimengo also breaks down the fun prop bets like how often Brady's hand injury will be mentioned, the color of Gatorade that will be dumped on the winning coach's head, or if Justin Timberlake's 2004 halftime show debacle with Janet Jackson will come up.

Share:
More In Sports
Lacrosse League Startup Gets Backing from Alibaba's Joe Tsai to Build Media Business
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
Golden State Warriors Join Forces With Google for Cloud Tech
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
ASUS USA CMO Wants to Make Gaming More Inclusive for Women
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
LeTigress Previews Spellbreak, Spills Secrets
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
Forget Tom Brady: Bud Light, Mr. Peanut, Verizon Win Big During the Super Bowl
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Load More