*By Jimmy Mondal*
Will “wiill” Sims, in-game leader of the NobleGG team that recently qualified for the NPL preseason, started gaming as a League of Legends player in 2012. But his League of Legends skills didn’t foreshadow his later esports success.
“I was never personally that good,” he told Cheddar Sports with a laugh, “so I ended up just trying the coaching route.”
Sims continued to coach and manage League of Legends, he says, until Riot Games started to franchise out and he realized his chances of getting in without the connections or accolades that some of his peers possessed were slim.
At this point, he was looking for a game that was “accessible and something that you could get into early.” He realized that getting to a game late makes it harder to gain access to its inner circle and advance.
That’s when he discovered PUBG, right as it was first announced.
Sims jumped into the competitive scene in February, eventually playing in amateur 2v2 tournaments with some semi-professionals who happened to be missing team members for a full-on four-player squad.
After gaining experience through the amateur circuit and proving himself to the semi-professional community, he started to make connections to members of the NobleGG squad. However, Sims didn’t have the experience of some of the other players.
Although PUBG was his first first-person shooter game, Sims was able to prove his value by using the analytical and leadership skills he picked up while coaching League of Legends ー like “how to apply strategies, how to make a team work together, how to make people mesh.”
When coming to PUBG, he said he asked himself: “What other avenue can I approach to make myself valuable to the team? What can I offer?
“And it came down to the intellectual side of the game ーbeing able to use strategies, being able to adapt and think on the fly and being able to adjust to the situation,” he said adding, “which is what battle royale’s all about.”
Sims qualified with his team for the upcoming National PUBG League. Preseason starts in mid-January.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
FightCamp is a new fitness company that streams boxing classes from top instructors direct to consumers. The classes can be tailored to the needs of boxers at all levels of expertise ー from newbies to punching pros said co-founder Tommy Duquette.
These are the headlines you Need 2 Know for Friday, Jan. 25, 2019.
The New York Knicks and its jersey sponsor, the website-building platform Squarespace, are doling out assists to four local businesses as part of the second annual "Make It Awards." "Partnering with Squarespace to help those entrepreneurs get their businesses to the next level was something we were very interested in doing and it's been a major hit," said MSG Sports' senior vice president of business operations, Kristin Bernert, in an interview on Cheddar.
The Delaware Blue Coats will make their debut Wednesday night at the brand new Philadelphia 76ers Fieldhouse in Wilmington, Del., and the team will share the spotlight with an arena that boasts five stories, can seat 2,500 fans, and includes three NBA-regulation basketball courts. The flashy new arena was designed to promote youth sports in the state of Delaware and the greater Philadelphia region. "It's all geared towards youth," Chris Heck, the president of the Philadelphia 76ers, told Cheddar.
The NBA is transparent about its approval of legalized, regulated sports betting ー but the league is also clearly communicating that it wants a fair share of the money wagered on its games. "It's our view that if state governments are going to be authorizing private entities, in most cases casinos, to generate significant revenue ー billions of dollars of revenue ー off of the NBA competitions, that the NBA participate in some way," said the NBA's head of fantasy and gaming Scott Kaufman-Ross.
Former Green Bay Packer Ahman Green is a four time Pro Bowler, but he's also an avid gamer. When it comes to Halo he's just another fan that looks up to professionals like Proximitty and LethuL for help with his improving his skills.
