This undated file illustration provided by Blue Origin shows the capsule that the company aims to take tourists into space. The price to rocket into space next month with Jeff Bezos and his brother is a cool $28 million. That was the winning bid during the live online auction on Saturday, June 12, 2021. (Blue Origin via AP, File)
An auction for a ride into space next month alongside Jeff Bezos and his brother ended with a winning $28 million bid Saturday.
The Amazon founder's rocket company, Blue Origin, did not disclose the winner’s name following the live online auction. The identity will be revealed in a couple weeks — closer to the brief up-and-down flight from West Texas on July 20, the 52nd anniversary of Neil Armstrong and Buzz Aldrin’s moon landing.
It will be the first launch of Blue Origin’s New Shepard rocket with people on board, kicking off the company’s space tourism business. Fifteen previous test flights of the reusable rocket and capsule since 2015 — short hops lasting about 10 minutes — were all successful.
Saturday’s auction followed more than a month of online bidding that reached $4.8 million by Friday. More than 7,500 people from 159 countries registered to bid, according to Blue Origin. More than 20 bidders — the high rollers — took part in Saturday's auction.
Bezos announced Monday that he and his younger brother, Mark, would be on board New Shepard’s first crew flight; the news quickly boosted bidding. The winning amount is being donated to Blue Origin’s Club for the Future, an educational effort to promote science and tech among young people.
The completely automated capsule can carry up to six passengers, each with their own big window. Blue Origin's top sales director, Ariane Cornell, said following the auction that the fourth and final seat on the debut crew flight will be announced soon.
Blue Origin has yet to open ticket sales to the public or divulge prices.
___
The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Department of Science Education. The AP is solely responsible for all content.
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Taylor Swift’s camp is hitting Jack Sweeney, a junior at the University of Central Florida, with a cease-and-desist letter that blamed his automated tracking of her private jet for tipping off stalkers as to her location.
