The founder behind luggage company Wool & Oak wanted a trendy, back-packing alternative to the traditional tourist bag. Now Wool & Oak is now out with their third Kickstarter campaign that was fully funded in less than 24 hours! Johnathan Webster is the Founder and CEO of Wool & Oak. He joins Cheddar to explain why fans are so excited by this new line. Webster credits this success mainly to crowdfunding. Webster says the best way to talk to the consumer is through crowdfunding. Webster explains that the new way to do the best research and development is to connect with the consumer through direct means, like crowd-funding. Webster says Wool & Oak is trying to make travel fun again.

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