Working on Your Personal Brand in 2018

January 17, 2018

For 2018 you may want to focus on your job and pushing your career forward. John Hall, co-founder and CEO of Influence & Co., gives tips on how to build your personal brand in the new year.

Hall says that to trust a brand, you need to trust the people behind a brand. So companies should look at ways to invest in their individual employees.

In terms of ways individuals should improve their brand, Hall suggests focusing on education. In an era of distrust, education is a key to building your brand and your legitimacy.

Hall also stresses the importance of meeting connections in person. You move from short-term to long-term memory when you communicate in person rather than online. Despite Hall running a nearly entirely online company, he recognizes and stresses the importance of strategic in-person meet-ups.

Hall challenges viewers to set goals for 2018 and take small steps towards them each day. Whether it is building a website, growing your Twitter following, or investing in a side hustle, Hall suggests making that a priority in 2018.

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