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'X' is Cutting Prices for Advertisers

So, you know, formerly known as Twitter is lowering its ad prices to try and woo brands back onto the platform after Eli purchased it. And this platform is offering incentives in the US and UK for certain ad formats. It's also warning brands that they will lose their verified status if they don't reach certain spending thresholds. That's according to the Wall Street Journal. The journal also adds that this week, you know, the company formerly known as Twitter began offering some advertisers a pricing discount on video ads that run alongside trending topics on the apps, explore tab many companies pulled out of the advertising on Twitter last year when Elon Musk took over the company.