'X' Will Allow Political Ads Ahead of 2024 Election

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Social media platform act will allow for political ads to run for the first time since 2019. That was back when the platform was known as Twitter before its recent rebranding. The company is currently hiring for its safety and election teams ahead of the 2024 US presidential election to a blog post. The team will work on combating voter manipulation, inauthentic accounts and emerging threats. This is one of many changes made to the platform since Elon Musk took it over last fall who previously criticized the platform for how it handled political discourse.