WHERE TO WATCH
Xaxis CEO On Transparency In The Digital Advertising Industry
March 21, 2019
Xaxis CEO, Nicola Bidon, spoke to Cheddar about transparency, artificial intelligence and what's next for the company.
Facebook Is Missing the One Thing Its Libra Crypto Plan Needs
Jul 12, 2019
Facebook Promises More Transparency, Again
Shoshana Wodinsky, programmatic reporter at AdWeek lays out how Facebook's new changes help users better understand why they see certain ads, and what information businesses collect on the platform.
Jun 10, 2019
Report: Growth In U.S. Advertising Industry Was Up 6% In 2018
According to the U.S. Media Forecast Report by GroupM, growth in the U.S. advertising industry rose by 6 percent in 2018. What does the future look like? Brian Wieser, Global President of Business Intelligence at GroupM, joined Cheddar to discuss.
Nov 17, 2017
How Google and WPP Are Working Together in Evolving Digital Ad Space
From the WPP Stream in Ojai, California, Cheddar's CEO Jon Steinberg speaks with Google's Director of Global Agency, James Rosenthal. Steinberg previously spoke with WPP CEO Sir Martin Sorrell, who said Google listens better than Facebook, in terms of taking feedback from WPP. In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose. On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics, and master ROI with clients, before taking them to the next level. In the latest earnings call, Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70% increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.