A man wears a face mask due to the coronavirus outbreak while waiting for a takeout order at Kellys Irish Times on Capitol Hill on Tuesday, March 24, 2020. Many bars and restaurants are open limited hours for takeout orders only. (Photo By Tom Williams/CQ-Roll Call, Inc via Getty Images)
Yelp will now display a GoFundMe donation button on restaurant pages, allowing users to easily support local businesses feeling the biggest impact from the coronavirus.
The new feature, which is being rolled out in the hardest-hit areas this week, will appear on pages for businesses like restaurants, bars, beauty parlors, and gyms.
On top of this, Yelp and GoFundMe have committed to matching the first $1 million in donations made through the new button.
When businesses reach the $500 donation threshold, the companies’ combined relief fund will contribute another $500.
This announcement comes on the heels of Yelp’s $25 million pledge to independent local businesses in the form of waived advertising fees.
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
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