Tomer Targin, co-founder and CEO Yotpo, joined Cheddar to talk about a new partnership with Shopify aimed at bolstering e-commerce marketing and helping establish tighter bonds between brands and consumers. He said with an investment from Shopify the company will be able to secure more ad space and direct consumer attention to specific brands. Targin also noted how important it is to partner with social media platforms to directly engage with consumers.