YouTube ranks among most popular app for teens.

<div class="block">Teens spend an astronomical amount of time online these days but what sites are actually drawing their attention? Cheddar News senior reporter, Michelle Castillo, found that YouTube is the most popular outlet among young people.</div>

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YouTube Most Popular App Among Teens

Parents, including myself are always wondering what teens want, what are they thinking? And Piper Sandler's 56 semi annual survey may provide more insight into what's popular among Gen Z. For more, we're bringing in a new senior reporter Michelle Castel Michelle. One of the big findings was that the most popular source for video isn't a streaming service. So what is it? And it's youtube. So 29.1% of teens spend their day on youtube, that's compared to just 28.7% who are using Netflix as their top service. And Hulu came in third but it's a distant third because only 7% of daily watch time was spent on that platform. Piper Sandler believes part of the reason of the growth in popularity of youtube is because it's free. Now. While time spent on youtube, Netflix, Disney Plus and prime video was growing viewing spent on cable TV. HBO Max and Hulu actually declined from earlier this spring. So Piper Sandler talked to about 9000 teens and the average age was 15.7 years old. The company has done this survey twice a year since 2001. Now let's talk about social media because if you're wondering what top social platforms teens have been using. It's Tik Tok and that's probably no surprise there. 38% of their time was on that platform and Snapchat and Instagram rounded out the top three with 28 and 23% respectively leaving not that much room for everyone else. And in case you're wondering how much time teens spend on social media, the average answer was 4.5 hours a day, 4.5 hours a day. So what about social causes? What do keen uh teens care about? Well, the number one t thing teens are concerned about is the environment with 18% saying that's their biggest concern. And we've seen this in a lot of gen Z surveys that they're very environmentally friendly. But right after that, with just 9% which I thought was interesting was inflation. Racial equality was at 7% followed by abortion at 5% and the economy in general coming at 3%. So it makes sense that money was such a big topic because teen spending was actually down 1% year over year to about $2316 a year. Piper Sandler said it hasn't observed a spending decrease amongst teens since before the COVID-19 pandemic. And it also seems that teen boys are spending a little more than teen girls right now. But teen girl spending was down 8% year over year fashion and shoes took the brunt of the budget cuts and accessory spending was actually up now for upper income teens who have a little bit more of that disposable income clothing remains what teen girls spend on the most at about 28% of their total spend. And if you're curious what upper income teen boys are spending their money on, it's food 25% of their total spending. This is so intriguing to me. So what other things are cool with the teenagers these days, Michelle? Well, here's a couple of things that I pulled out. So let's start with clothing brands. The top three were Nike Lou, Lemon and American Eagle for shoes. It's Nike Converse and Adidas. But new balance recently overtook Vans as the fourth most popular brand. That's right. The quintessential dad chew. We've seen memes along online a lot about this. It's now cool. So when it comes to Cosmetics, which teen girls spend a lot on Elf Rare Beauty and Maybelline rounded out the top three. But I thought it was interesting that Charlotte Tilbury came in fourth because that's a pretty expensive brand. Teens spend about $324 a year on Cosmetics, skincare and Fragrance with cosmetics being the biggest part of that budget. And since we did mention that teen boys love food, the top food brands were Chick Fil A Starbucks and mcdonald's Chipotle and raising cane came in 4th and 5th, Hannah. I didn't know what raising cane was, but it is a chicken finger company from Baton Rouge, Louisiana. So I guess teen boys love their fast food chicken. Uh My 13 year old certainly does almost every day. That's his food of choice. Michelle Castillo. Really intriguing. Thank you so much.