Zenni Optical Sets its Sight on the Esports Industry

Since launching in 2003, Zenni Optical has grown tremendously in the eyewear industry. The direct-to-consumer optical company aims to make glasses more accessible by offering higher-quality, lower prices, and virtual try-on features. Zenni Optical's chief product officer Bai Gan joined Cheddar's Business of Buying program from the Grow Commerce to talk about how it's made a mark online and in the esports space.
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