Since launching in 2003, Zenni Optical has grown tremendously in the eyewear industry. The direct-to-consumer optical company aims to make glasses more accessible by offering higher-quality, lower prices, and virtual try-on features. Zenni Optical's chief product officer Bai Gan joined Cheddar's Business of Buying program from the Grow Commerce to talk about how it's made a mark online and in the esports space.