Zillow Brings Listings to Life with 3D Technology

February 16, 2018
Updated 7mo ago

Technology and the rise of digital real estate companies is igniting a transformation in the way the housing market operates. Jeremy Wacksman, CMO at Zillow, was with us to share which emerging technologies are having the biggest impact on the real estate market.

Zillow brings listings to life with the addition of 3D Homes to for-sale and for-rent listings in Phoenix, Arizona. More than 70% of first-time home buyers are millennials and they consider 3D media to be as important as open houses, according the 2017 Zillow Group Housing Trends Report. Zillow 3D Home will roll-out nationwide later in 2018.

Additionally, 44% of home buyers and 47% of renters are searching for a home from a distance. Listings with a Zillow 3D Home are seeing nearly double as many views as those without, according to the company.