Zumba CEO on Rising Demand for In-Person Training, Balancing Hybrid Fitness Options

Zumba Fitness CEO Alberto Perlman joined Cheddar's "Between Bells" to talk about the rise in demand for in-person training after the company saw a 55 percent jump in scheduled classes over Q3. Perlman noted that while demand for in-person training is increasing, the pandemic exposed a market for at-home sessions that will likely persist even after it ends. "The world is becoming hybrid, and people are finding ways to fit in two workouts a week at home and then three workouts at the gym. And our instructors are perfectly positioned to adapt to those environments," he said.