Would You Pay $50 for a Pair of Socks? Ace and Everett Says You Will

November 9, 2017
Updated 4mo ago

Premium hosiery brand, Ace and Everett, caters to the new consumer who considers socks more than a commodity. They can be a luxury item instead!

The brand, made in America, was inspired by the founders' grandfather, who CEO Cody Disch describes as a "detailed-oriented" man whose fashion sense hinged mostly on the specifics of his socks.

Ace and Everett founders are currently connecting with customers via omni-channel marketing, Disch said. Bergdorf Goodman currently is the company's top wholesale account.