As Ad Agency Wars Heat Up, This Expert Pinpoints the Winning Strategy

View Transcript
November 17, 2017
Updated 1mo ago

Lou Paskalis, a media executive from Bank of America, joined Cheddar to discuss the tectonic shifts taking place in the media industry, as it's been a tough year for media companies.

Paskalis says the massive shift in the media landscape is taking place because the consumer is in more control than ever before. To stay relevant, advertising agencies need to invest in relationships when competing for attention, he says.