In the digital age of e-readers and podcasts, bookstores have struggled to remain relevant. Barnes & Noble was one of the first to feel the pressure from Amazon and is looking to up its digital game. Fred Argir, Chief Digital Officer at Barnes & Noble joins Cheddar to discuss the digital strategy of one of the last bookstore chains standing.
He says revamping the website was one of his first priorities when he signed on as Chief Digital Officer in 2015, and it has hugely impacted the foot traffic into the store, which is the most important aspect of its business. The company is still trying to make the process of buying online and then picking up in store much easier.
Argir talks about being stocked for the holiday season and allowing people to choose from recommended books within The Book Graph platform.
Plus, how Barnes & Noble will compete with Amazon and its new brick-and-mortar stores by trying out new experiences within the existing stores. The company believes staying focused on transforming its digital arm will keep it afloat in the years to come.