Creating Beyoncé's internet-stopping Coachella performance required the utmost secrecy and lots of coordination, said the singer's longtime collaborator and creative director, JaQuel Knight.
"It's so much work that goes into it, from working with all the different departments, it's lighting, it's wardrobe, it's choreography, it's content, it's secrets, and keeping it on the hush." said Knight in an interview Tuesday on Cheddar. "So much time prepping in our small black hole, it felt like I was giving birth Saturday night to a baby that we had been creating for a long time now."
Knight, 28, has worked closely with Beyoncé for years: He led the team that put together her Coachella performance, which fans have dubbed Beychella, and he was the creative director and choreographer for her iconic 2008 "Single Ladies" video. He also choreographed her two Super Bowl performances.
He started out as a dancer before becoming a choreographer, and said that some of the artists with whom he works are more involved than others in different aspects of the performance.
"You have artists that are more involved and it's like, 'OK what's next?' and 'how can we do this and this a little bit more?'" he said. "And then you have people that are like, 'great, let's do this.'"
Knight was named one of Forbes' 30 Under 30 and is the first choreographer to be included on the list.
"Forbes was a big thing that I was going after this past year, just because it solidifies me not only as a creative, but as a businessman," said Knight.
He is now hard at work on Beyoncé and Jay-Z's "On The Run II" tour, which is scheduled for the summer.
For full interview, click here.