The Business of Marijuana, History of Legalization

January 9, 2018
Updated 1mo ago

Cheddar kicks off the start of CannaBiz. The weekly special is dedicated to the business of marijuana. We will dive into the growing marketplace, landscape for regulation, and ways people and businesses are capitalizing on the space.

Last week, recreational marijuana became legal in California. "It accounts for about 40 percent of the retail market," says GreenWave Advisors Founder and Managing Partner Matt Karnes. GreenWave Advisors predicts the recreational marijuana industry in California to generate $5.2 billion in 2018.

Las Vegas based Cannabis consumer company, Altitude Products, is capitalizing on the growing legal recreational market. "Cannabis consumers are looking for more education, and they are looking for curated experiences," said Altitude Products CEO Krista Whitley. "There continues to be opportunities for small business ownership, and savvy entrepreneurs."

Social media platform MassRoots is growing a social community around Cannabis. "We are developing products and features specifically for Cannabis consumers that larger social networks like Facebook or Twitter wouldn't spend time and resources on to develop for such a small portion of their user base," said MassRoots CEO Isaac Dietrich. He says he hopes the app helps consumers to make educated cannabis purchasing decisions through community-driven reviews.

You can catch the weekly series, CannaBiz, every Tuesday from 3:30 to 4:00 pm EST on Cheddar.