Co-Founder of Vera Bradley on Her New Brand and What It Takes to Make a Successful Fashion Company

Barbara Bradley Baekgaard is a fashion and retail trailblazer. As the co-founder of Vera Bradley, she changed the face of women's bags. Now, she is setting out to do the same for men with her new accessory line, Baekgaard USA. She joins Cheddar to discuss her new venture and what it takes to build a strong brand.
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