Cole Haan's Marketing Strategy Is All About Mobile

Photo Credit: Matteo Prandoni/BFA/Shutterstock
December 6, 2018
Updated 1mo ago
Cole Haan is "heavily investing in all things digital," David Maddocks, the company's CMO, told Cheddar. The retailer, which sees 70 percent of its online traffic from mobile, wants to take the mobile experience a step further with integration and personalization -- so they know the customers as they come in the door.