Digital Leading The Way For Out-Of-Home ad growth

Out-of-Home advertising, or ads you see while you're on the go, are having a banner year, driven by the shift to digital ads. One company hoping to help businesses capitalize on this is UPshow a Chicago based startup that allows businesses to customize the marketing content their customers see. UPshow CEO and Co-Founder Adam Hirsen joined Cheddar to discuss how modern media is transforming ad growth.
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