DoubleTree Wants to Teach the World About Hospitality

September 13, 2017

Stuart Foster, Vice President of Global Marketing at Hilton, discusses DoubleTree's "Your Warm Cookie Awaits" campaign, which is meant to spread hospitality and have followers of the hotel brand spread #SweetWelcome moments across social media. The first event kicks off September 14th, when the brand will travel to Boston for a naturalization ceremony. We ask whether the campaign is politically motivated given the conversation around immigration in the U.S. Foster adds that although he can see the relevance, the hospitality and "warmth" behind the campaign's message is actually what the DoubleTree brand is about.