Etsy: Shoppers Want Personalized Goods This Holiday Season

November 16, 2017

Holiday season is coming up and consumers are getting their shopping carts ready. To get people ready to find the best items for friends and family, Etsy released its first ever Holiday Trend Guide and Personalization Survey. Dayna Isom Johnson, Trend Expert at Etsy, joins us on set with some of this seasons hottest gifts.

Etsy found that personalization is key for gift givers and receivers. Isom Johnson says it creates an emotional connection for buyers. According to the survey, nearly 40 percent of respondents said they are likely to give or receive a personalized or handmade gift during the holidays.

Isom Johnson also explains that 70 percent of millennials are willing to spend more on gifts that are customized. This compares to 64 percent of the general population. Items at the top of the list will be home décor, clothing and jewelry items. The trend expert brought a few items on set and showcased a customized cat pillow expected to be a hot ticket item on Etsy.