From Perfume To Ice Cream: The Founder of Jeni's Splendid Ice Creams On Her Unique Path To Success

October 10, 2017
Updated 6mo ago
When Jeni Britton Bauer set out on her career path, she wanted to be a perfumer. As a way to test scents, Bauer made ice cream. Twenty years later she is leading a successful ice cream company with national distribution. Jeni Britton Bauer joins Cheddar with a look at her unique career path, and insight into her decision to lead as her company's founder, but not its CEO.