From Perfume To Ice Cream: The Founder of Jeni's Splendid Ice Creams On Her Unique Path To Success

October 10, 2017

When Jeni Britton Bauer set out on her career path, she wanted to be a perfumer. As a way to test scents, Bauer made ice cream. Twenty years later she is leading a successful ice cream company with national distribution. Jeni Britton Bauer joins Cheddar with a look at her unique career path, and insight into her decision to lead as her company's founder, but not its CEO.