How Dylan's Candy Bar Continues to Build on the "Lauren" Brand

October 16, 2017

Dylan's Candy Bar is quite literally celebrating its "Sweet 16." The candy store and brand started in New York 16 years ago under the helm of Dylan Lauren.

The entrepreneur is also the only daughter of Ralph Lauren.

Dylan's Candy Bar has locations across the U.S. To celebrate 16 years of business, Lauren is expanding her brand to the Middle East and Canada.

Lauren joins us with her retail secrets, and explain why experiential developments are key to keeping a brand going.