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How Facebook Empowers Women

March 8, 2018

Facebook wants to create opportunities for women everywhere, both internally and around the world.

This International Women’s Day, the company launched a Community Finder tool as part of its #SheMeansBusiness platform.

“People do better when they are working together,” Maxine Williams, Facebook’s global chief diversity officer, told Cheddar on Thursday.

The aim is for entrepreneurial women who use Facebook for their businesses “to learn from each other, to support each other,” she said.

“I think it’s very easy for people to say, ‘Oh you should connect with people.’ But how do you do it? So we tried to think through what are the actual obstacles that might get in that way,” said Williams.

Community Finder creates filters based on location and interests.

Internally, Facebook “has always invested heavily in doing the analysis to make sure we’re in the right place,” she said.

That includes implementing equal pay for equal work and equal parental leave, amongst other things.

“As we intersect our benefits with our product with our employment practices, we’re hoping that all of that is being a net contributor for goodness in the world.”

For the full interview, click here.