Many eyes are on e-commerce ahead of Black Friday and Cyber Monday, with e-commerce sales in the U.S. expected to increase 11.5 percent, to $106.97 billion. Ken Natori, President of global fashion brand, The Natori Company, says people overall are buying more product, but in nontraditional ways.
Natori is pivoting by developing new businesses, and directly interacting with its consumer. These include opening pop-up shops, livestreaming sales events, and increasing its investment in video content.
In August, former Bergdorf Goodman CEO Burt Tansky said Josie Natori has a "sense of style over the years that's evolved and evolved." Today, the company is using 3D printing technology to innovate its fashion design. Natori says this type of new design will be featured in the brand's spring collection.