November 1, 2017
Updated 5mo ago
Layla Amjadi, Product Manager of Instagram's "Explore" feature, discusses the evolution of the function, which was first called the "Popular" page. Amjadi discusses how much the "Explore" team has grown and the adjustments that have been made as the feature has developed. At first, the "Popular" page started out as a place for users to view the hottest in celebrity content. Over time, the algorithm was developed so that the "Explore" page became a place where users could find other content of interest and meet or follow other people with the same interests or habits. Amjadi delves into the biggest trends on Instagram as well, adding that people love things that are funny or heart-warming. Fashion, beauty, memes, and animals remain the biggest trends on the social platform.