Is Facebook's News Feed Algorithm the Death of Viral Content?

January 25, 2018
Updated 5mo ago

Paul Beiboer, Director of U.S. Sales and Business Development at Jungle Creations, discusses Facebook's latest News Feed overhaul and how it will affect a video's ability to go viral.

Jungle Creations set the record for most video views in a single month on Facebook in December, with one of its videos reaching over 5.3 billion views. Beiboer isn't worried aboutthe company's video content succeeding with the new algorithm because Facebook is still a platform conducive to sharing.

We also talk about Jungle Creation's relationship with chef and viral sensation Salt Bae. And the company recently opened a restaurant in London, inspired by Jungle Creations' "Twisted!" Facebook page.