"Islands" App Wants To Be The Destination For College Kids

Islands is a brand new communications app that has launched on just five college campuses, and it's already making a splash. Founder and CEO Greg Isenberg joins Cheddar to explain the bootstrap marketing strategy that brought him to multiple college campuses. He also explains how they will avoid Yik Yak's bullying problem, and why he thinks Islands will be bigger than Facebook for current college students.
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