James Meeks on Why Ebay's Mobile Game is Strong

eBay has been at the forefront of mobile development and innovation. The company's head of mobile sat down with Alyssa Julya Smith at the eTails conference in Palm Springs to explain why focusing on mobile benefits both buyers and sellers.

He explains that eBay was the world's most dynamic marketplace, but the world has changed in the 20 years since eBay started. He talks about how eBay needs to shift the mindset of how people think about the company.

Meeks also talks about why eBay is considered a mobile first brand, saying that the cell phone is our most personal device and people can pretty much do anything with their phone these days. He says the brand is constantly trying to reinvent their mobile platform to put customers first.

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