John Hancock CEO Marianne Harrison on the Digital Future of Insurance

October 17, 2017

Marianne Harrison, President and CEO of John Hancock, joins Cheddar just weeks after being appointed the first female CEO in the company's 155-year history. Her priority is growing the company's investment and insurance business in the U.S. She says millennials are the priority right now, because there is a $200,000 insurance gap, and she wants it filled by the younger generation.

She talks about innovation within the insurance industry when it comes to digital marketing. Social media is the most critical platform, because most millennials don't want to interact with an actual advisor. She explains that TV marketing isn't a priority for John Hancock anymore, because many people skip past the commercials anyway. The company is more focused on campaigns through Facebook or Twitter.