Marketing Microsoft

April 25, 2018
Updated 3mo ago
Chris Capossela, Chief Marketing Officer at Microsoft, talks the company's millennial appeal, noting that based on feedback, "purpose is more important than product." He says millennials often refer to Microsoft as the company for "adulting." Capossela also talks about how the company's competitors are often their partners, discussing the importance of being able to make Microsoft programs available on iPads and other Apple products.