When getting your company off the ground, each dollar you spend should have a strong return on investment. Smart marketing doesn't have to break the bank.
For less than a $100 a month, you can target the right demographic on social media and through email distribution to grow grow brand awareness. But before you go spending money on marketing, make sure you've done your research.
Researching your target market costs nothing, and is crucial to your success. Simply knowing what your target consumers want isn't enough. You need to know how to reach them with your web presence through search engine optimization.
Check out this video for Cheddar's pro tips on marketing your new company on a budget.